SEO / SEM Specialist

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. The role combines strategic keyword research, on‑page optimisation, technical audits and the management of PPC campaigns to boost visibility and ROI.

Key responsibilities

• Conduct ongoing keyword research, content optimisation and link‑building to increase organic traffic.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Plan, launch and optimise paid search campaigns on Google Ads and Bing Ads, monitoring cost‑per‑acquisition and ROI.
• Track, report and analyse performance metrics using Google Analytics 4, Google Search Console and other tools.
• Research competitor strategies, keywords and advertising tactics to inform optimisation.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors and AI‑driven trends.
• Reliable internet connection with backup to ensure uninterrupted work.
• Ability to collaborate with developers and marketing teams.

Required skills

• Google Analytics 4
• Google Search Console
• Google Ads
• SEMrush or Ahrefs
• HTML, CSS, JavaScript (development constraints awareness)