Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to turn complex web data into clear, actionable insights. You will support strategic decisions by implementing tracking, analysing user behaviour, and delivering reports that optimise website performance and marketing ROI.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics and tag managers like Google Tag Manager.
• Analyse traffic patterns, user journeys and conversion funnels to spot optimisation opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio, Data Studio or Tableau.
• Collaborate with marketing and development teams to design and run A/B or multivariate tests.
• Audit tracking implementations regularly to identify and fix data gaps.
• Provide proactive recommendations based on data findings to improve digital marketing effectiveness.

Required profile

• 3‑5 years of hands‑on experience in web analytics or digital marketing analytics.
• Strong ability to interpret data, identify trends and communicate data‑driven narratives.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.
• Reliable high‑speed internet connection with backup supply.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (optional)
• Basic HTML
• Basic JavaScript