Marketing Data Analyst – CRM & SEO

About the role

We are seeking a Marketing Data Analyst to transform customer and sales data into actionable growth insights for Appetite Pet Mart, Uganda's leading pet retail chain. The role combines deep analysis of CRM data with ownership of SEO strategy for our online presence.

Key responsibilities

• Analyze customer data in Odoo 18 CRM/Sales, segmenting by demographics, branch, and purchase behavior.
• Track repeat purchase, return, and churn trends and build management‑ready dashboards.
• Identify target segments for marketing campaigns.
• Own SEO for appetiteuganda.com, conducting keyword research, implementing technical fixes, and delivering monthly performance reports.
• Present monthly insights to leadership on product performance, customer segments, and growth opportunities.

Required profile

• 2–4 years of experience in marketing analytics, CRM, or digital marketing.
• Hands‑on experience with Odoo (versions 16–18 preferred).
• Familiarity with the East African market is a plus.

Required skills

• Odoo (CRM/Sales) – version 16 to 18.
• Google Search Console.
• Google Analytics.
• SEO tools such as SEMrush or Ahrefs.
• Advanced Excel.
• WordPress (bonus).