Marketing Manager

About the role

Our client Pinnacle Partners is seeking a strategic and creative Marketing Manager to lead their marketing initiatives and drive business growth. In this role, you'll be responsible for planning, developing, and executing effective marketing strategies that align with their organizational objectives.

Key responsibilities

• Develop, implement, and evaluate integrated marketing strategies to meet business goals.
• Manage and coordinate marketing, advertising, and promotional efforts.
• Conduct and analyze market research to identify trends, customer insights, and competitor activities.
• Lead the development and execution of marketing plans for new and existing products.
• Expand digital and social media marketing efforts.
• Track marketing project performance and optimize for results.
• Report on key performance indicators (KPIs) and return on investment (ROI).
• Manage and allocate the marketing budget effectively.
• Collaborate closely with sales and product teams to align messaging and goals.
• Oversee the creation of marketing materials and presentations.
• Liaise with external partners, including media and advertising agencies.
• Stay current on industry trends and marketing best practices.

Required profile

• Bachelor's degree in Marketing, Business, or related field (Master’s a plus).
• Proven experience in developing and managing successful marketing strategies.
• Strong knowledge of digital marketing tools and platforms.
• Proficient in customer and market research analysis.
• Experience with marketing software and analytics tools.
• Familiarity with product marketing and brand management.