Head of Sales - Uganda

About the role

A leading online marketplace connecting buyers and sellers across Africa is hiring an experienced sales leader to build its offline sales business in Uganda from the ground up. There is no existing team or playbook: you will build the initial team, set up the sales model, deliver the first revenue and create the structure needed to scale across Uganda. The role suits a hands-on, commercially driven leader who owns both strategy and execution.

Key responsibilities

• Build and scale the offline sales team, recruiting the first agents through personal networks and other channels.
• Set up the operating model: territories, activity standards, routines, KPIs, reporting and performance expectations.
• Develop onboarding, training and coaching programmes, and design commission and incentive structures.
• Design the end-to-end offline sales process, from prospecting and pitching to onboarding, retention and renewals.
• Set clear, data-driven targets, track performance in real time and establish quality controls on field activity and reporting.
• Document and continuously improve the sales playbook, and personally drive initial sales to validate the model.
• Focus on the best-performing seller segments, categories and territories, and build a base of customers, references and referrals.
• Monitor revenue, conversion rates, acquisition costs and productivity, and lead expansion into additional cities once the model is proven.

Required profile

• At least 7 years in sales and business development, with at least 3 years in a senior or executive capacity.
• Proven experience building sales functions, teams or markets from scratch; 0-to-1 experience is a strong advantage.
• Background in FMCG and/or other high-growth, sales-driven industries, and experience in field sales, territorial management and distribution networks.
• Experience managing large, multi-functional sales teams and taking ownership of revenue, team performance and sales costs.
• Strong leadership, negotiation, communication and stakeholder management skills, with an entrepreneurial, hands-on approach.

What we offer

• Competitive base salary and performance-based bonus.
• Direct access to senior leadership and a fast decision-making environment.
• Marketing support and budget, and existing online demand to support offline growth.
• Support from regional teams on product, analytics and reporting.

Candidates apply by submitting an updated CV through the recruiter; the application deadline is Thursday 12 November 2026.