Remote Digital Marketing Specialist (Contract)

About the role

AMIG-COAL is seeking a Remote Digital Marketing Specialist on a contract basis to drive online visibility and lead generation for its premium hardwood charcoal, industrial briquettes, and biochar products. You will work independently to plan, execute, and optimise campaigns across digital channels and social media platforms targeting industrial and agricultural audiences.

Key responsibilities

• Develop and manage social media accounts, content calendars, and audience engagement strategies.
• Plan, launch, monitor, and optimise paid and organic digital marketing campaigns.
• Coordinate email marketing initiatives and create conversion‑focused landing pages.
• Analyse web analytics data to track KPIs, generate performance reports, and recommend data‑driven improvements.
• Collaborate with internal stakeholders to ensure messaging aligns with business objectives.

Required profile

• Proven experience in digital and online marketing, including campaign planning, execution, and optimisation.
• Strong background in social media marketing for B2B audiences, preferably in manufacturing, industrial or agri‑tech sectors.
• Proficiency with web analytics tools to interpret data and drive decisions.
• Excellent communication skills to translate technical product information into compelling digital content.
• Bachelor’s degree in Marketing, Communications, Business or related field, or equivalent practical experience.

Required skills

• Digital Marketing
• Social Media Marketing
• Web Analytics
• SEO
• SEM
• Email Marketing
• Marketing Automation