YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to lead and scale our channel presence. In this remote, full‑time/contract role you will own the end‑to‑end video content pipeline, from audience insight and SEO strategy to performance analysis and monetisation.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide creative teams on titles, descriptions, tags, thumbnails and video pacing to maximise click‑through and watch time.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing to integrate YouTube content across channels.
• Identify and pursue monetisation options, brand sponsorships and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic content decisions.
• Excellent written and verbal communication skills for briefing and feedback.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio