YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and scale our channel presence. Working remotely, you will shape the end‑to‑end video content pipeline, from concept to performance analysis, to turn the channel into a high‑performing brand engine.

Key responsibilities

• Develop long‑term content strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to uncover trending topics and high‑value opportunities.
• Guide writers, videographers and editors to create videos with strong hooks, titles, thumbnails and pacing.
• Optimize metadata (titles, descriptions, tags, thumbnails) to boost click‑through rates and watch time.
• Monitor key metrics in YouTube Studio and translate insights into actionable channel improvements.
• Maintain an editorial calendar and streamline production workflows for consistent output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube content across campaigns.
• Identify and pursue monetization options, sponsorships and merchandise integrations where relevant.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication for briefing creative teams and presenting insights.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio