Digital Marketing Executive

About the role

Parapet Group, an integrated service provider in facility management, corporate support and operational solutions, is expanding its market footprint and is looking for a Digital Marketing Executive. The role takes full ownership of the digital ecosystem of Parapet Cleaning Services Uganda Ltd, covering social media, the corporate website, paid social advertising, SAGE-related digital workflows and visual collateral, with a focus on brand awareness, engagement and B2B lead generation.

Key responsibilities

• Social media: plan, schedule and curate content on LinkedIn, Facebook, X/Twitter, Instagram and TikTok; monitor communities and respond to inquiries.
• Website: manage and update content, landing pages and blog posts; track traffic, user experience and SEO performance.
• Paid advertising: run and optimise Meta Ads Manager and LinkedIn Campaign Manager campaigns targeting corporate clients and property managers; track KPIs, manage budgets and report results.
• Creative design: produce social media posters, infographics, proposal templates and marketing brochures while keeping brand consistency.
• Digital workflow support: coordinate reporting, data synchronization and support for enterprise software such as SAGE.
• Collaborate with internal teams on CSR campaigns, events and internal communications.

Required profile

• Diploma or Bachelor's degree in Marketing, Information Technology, Graphic Design, Mass Communication or a related field.
• 2 to 4 years of experience managing digital platforms, running paid ad campaigns and doing graphic design in a corporate or agency setting.
• Strong copywriting, editing and storytelling skills, and the ability to handle several creative projects under tight deadlines.

Required skills

• Adobe Creative Suite (Photoshop, Illustrator) or advanced Canva.
• Meta Ads Manager, LinkedIn Campaign Manager and Google Analytics.
• Familiarity with CMS and enterprise database tools such as SAGE.