Direct Sales Representative (DSR) – Gulu District

About the role

The Direct Sales Representative (DSR) will be responsible for driving sales growth of OLA Energy products across the Gulu district. Reporting to the regional sales manager, the DSR will develop strong customer relationships, expand market coverage and ensure product availability in line with the company’s sales objectives.

Key responsibilities

• Achieve monthly, quarterly and annual sales targets within the assigned territory.
• Promote and sell OLA Energy products to wholesalers, retailers and other assigned customers.
• Identify and develop new business opportunities to increase market penetration.
• Recruit, onboard and maintain relationships with new and existing customers.
• Execute sales plans and promotional activities to drive revenue growth.
• Provide excellent customer service by responding promptly to inquiries and resolving complaints.
• Conduct regular customer visits to strengthen relationships and uncover growth opportunities.
• Monitor customer stock levels and facilitate timely replenishment to prevent stock‑outs.
• Ensure product visibility and availability across all customer outlets.
• Identify under‑performing customers and implement corrective action plans.
• Gather and report market intelligence on competitor activities, pricing, customer preferences and trends.
• Maintain compliance with company policies, HSSE requirements and sales guidelines.

Required profile

• Uganda Certificate of Education (UCE) or equivalent.
• A Diploma in Business Administration, Marketing, Sales or a related field.
• Minimum of 24 months of sales experience, preferably in the oil & gas or FMCG sector.
• Ability to travel regularly within the Gulu district.
• Strong communication and relationship‑building skills.

Required skills