Assistant Sales Manager – Yoghurt Sales (Kampala)

About the role

We are looking for a results‑driven Assistant Sales Manager to lead yoghurt sales and distribution across Kampala. You will be responsible for driving revenue growth, strengthening distributor performance, and expanding market coverage in General Trade, wholesale and mini‑supermarkets.

Key responsibilities

• Achieve sales, revenue, distribution and market‑share targets.
• Manage and develop distributor relationships to ensure stock availability and route coverage.
• Lead Senior Sales Supervisors and field sales teams.
• Identify new business opportunities and expand distribution in assigned territories.
• Monitor market trends, competitor activity, pricing, visibility and customer feedback.
• Ensure effective merchandising, product visibility, stock rotation and minimise product expiry.
• Coordinate with Supply Chain and Logistics for timely product availability and deliveries.
• Develop sales forecasts, monitor KPIs and prepare performance reports.
• Drive sales promotions, market activations and initiatives to strengthen brand presence.

Required profile

• Bachelor’s degree in Sales & Marketing, Business Administration, Commerce or related field.
• 5+ years of FMCG sales experience, with at least 2 years in a supervisory or managerial role.
• Experience in dairy, yoghurt or short‑shelf‑life products is preferred.

Required skills

• Strong experience in distributor management, General Trade and route‑to‑market execution.
• Excellent leadership, negotiation, communication and analytical abilities.
• Valid driving permit (advantageous).