SEO Specialist – Market Research Analyst

About the role

We are seeking an SEO Specialist who will develop and execute strategies to boost website traffic, achieve high search‑engine rankings, and generate qualified leads for our market research business.

Key responsibilities

• Program and optimise website elements using HTML, CSS and JavaScript to improve accessibility and user interaction.
• Run pay‑per‑click (PPC) campaigns and monitor performance metrics.
• Create original, audience‑focused web content and recommend technical improvements to developers.
• Track search terms, rankings and analytics, providing actionable recommendations.
• Engage in link‑building outreach and community‑building activities to acquire quality backlinks.
• Apply UX and conversion‑rate optimisation techniques to increase visitor engagement.
• Leverage social media for content distribution and authority building.
• Develop and integrate content‑marketing strategies while staying up‑to‑date with search‑engine algorithm changes.

Required profile

• Proven experience in a similar SEO role within the market‑research industry.
• Strong personal online presence (e.g., blog, website, active social‑media profiles).
• Commitment to continuous learning of SEO trends and algorithms.
• Analytical mindset with solid understanding of ranking factors and search‑engine behaviour.
• Excellent communication skills for cross‑functional collaboration.
• Good grasp of broader marketing concepts, PR, and customer search behaviour.

Required skills

• HTML, CSS, JavaScript
• PHP and MySQL (preferred)
• Microsoft Office suite, especially Excel
• Web‑hosting knowledge
• Pay‑per‑click (PPC) campaign management