Distributor Business Representative

About the role

Career Directions Limited is recruiting, on behalf of an established consumer durables organisation, a commercially driven Distributor Business Representative to manage and grow its business through appointed distribution partners in Uganda. The role covers sell-out, stock health, retail coverage, B2B channel development and distributor sales-force management.

Key responsibilities

• Drive distributor sell-out and secondary sales through channel and route-to-market strategies, cascading and monitoring targets and supporting distributor purchases with accurate forecasting and healthy stock rotation.
• Plan and run trade promotions, product-focus drives and demand-generation activities; monitor sales performance and market penetration.
• Monitor distributor inventory levels, cover and ageing, intervene on slow-moving or aged stock, keep priority SKUs available and advise on replenishment orders.
• Grow the active retail footprint, recruit new outlets meeting minimum purchase value, and build relationships with retailers, wholesalers and trade partners.
• Develop the B2B channel, build a pipeline of institutional, project and trade accounts and manage opportunities from identification to closure and after-sales follow-up.
• Set routes, territories and targets for the distributor's sales reps, coach them and monitor field execution and productivity.
• Ensure the right must-stock assortment across categories and price tiers, and give category and range recommendations.
• Submit sell-out, stock and PSI data on time, provide rolling demand forecasts, compile monthly market-intelligence reports and keep accurate sales and inventory records.

Required profile

• Diploma or Bachelor's degree in Business, Commerce, Marketing or a related field.
• 2-4 years' experience in white goods, consumer durables or FMCG sales, including distributor and secondary-sales management.
• Experience supervising a sales team and managing stock, cover and assortment.
• Ugandan national with strong knowledge of the local retail and distribution landscape, including institutional sales.
• Experience in B2B, project and institutional selling is an added advantage.

Required skills

• Strong commercial numeracy, analytical and reporting skills.
• Proficiency in Microsoft Office, especially Excel, and familiarity with ERP or sales reporting systems.
• Inventory management, channel and assortment planning, and sales-team coaching.