Marketing Manager

About the role

The Marketing Manager leads the country marketing strategy across Retail, Commercial, Lubricants, Convenience Retailing and LPG, strengthening brand equity, driving customer preference and category growth and delivering sustainable commercial value. The role covers fuels, lubricants, LPG, convenience retail, payment solutions, loyalty and other energy-related products, and works closely with Sales, Retail operations, Supply, Finance, Pricing, Network development, HSSE, Communications and Central marketing.

Key responsibilities

• Develop and deliver the annual marketing plan and budget, and manage marketing resources, partners and agencies
• Manage the brand portfolio (masterbrand and sub-brands), brand campaigns, brand partnerships and brand KPIs
• Define customer-segment, channel, product, pricing, communication and promotional strategies, and prepare the annual marketing calendar
• Accelerate category growth and support product launches, portfolio innovation and new customer propositions
• Drive brand preference and growth in retail fuels, commercial fuels, lubricants, convenience retail, ONFR and food, and LPG
• Lead customer and market insights, including research, segmentation, brand tracking and competitor monitoring
• Plan and run integrated campaigns across traditional media, digital channels, retail sites and trade channels, and manage agencies
• Develop the country digital marketing strategy, including paid media, search, social, mobile apps, content marketing and influencer programs, and support loyalty, fleet solutions, cashless payments and fuel cards
• Run trade marketing, point-of-sale visibility and retail activations, and work with operations and sales to improve customer experience
• Coach and develop the country marketing team, and act as the principal marketing business partner to the business units
• Control the marketing budget, track spend, measure ROI and ensure compliance with brand, financial, procurement, legal and HSSE standards

Required profile

• Bachelor's degree in marketing, business administration, commerce, economics or a related field; a postgraduate qualification is an added advantage
• At least 10 years of commercial or marketing experience, including a minimum of five years in a managerial or senior leadership position
• Experience in downstream oil and gas, FMCG, retail, energy, telecommunications, financial services or another customer-focused industry
• Proven experience managing significant marketing budgets and demonstrating return on marketing investment
• Experience in both B2C and B2B marketing environments

Required skills

• Marketing strategy, brand management, customer insights, product marketing, pricing, digital marketing and integrated campaign management
• Digital marketing, customer insights and marketing analytics
• Stakeholder management, negotiation, communication, presentation and influencing
• People leadership, coaching and performance management