Performance Marketing Specialist

About the role

Praecip, a school discovery platform for Uganda, is hiring a Performance Marketing Specialist in Kampala on a full-time, permanent basis. You will plan and run marketing campaigns for Praecip and its partner schools, building awareness among parents, generating enquiries and supporting enrolment. The role reports to the Head of Marketing and works closely with the School Partnerships, Editorial and Data teams.

Key responsibilities

• Plan and run multi-channel campaigns for partner schools around key admissions moments, including PLE, UCE and UACE results and the S.1 and S.5 intakes
• Create and schedule content across Facebook, Instagram, TikTok, YouTube, LinkedIn and X, working with writers, designers and video producers
• Manage paid boosts and retargeting budgets so spend stays within approved limits and performs well
• Set up and track campaign attribution, including promo and discount codes, links and enquiry sources, and report results to schools and internal teams
• Support the fortnightly parent newsletter and sponsored school features, from brief to approval
• Apply SEO best practice to school profiles, articles and landing pages
• Ensure campaigns follow editorial standards, sponsored content is clearly labelled and compliance with Uganda's Data Protection and Privacy Act
• Keep up with trends in Uganda's education sector and parents' online behaviour

Required profile

• 2+ years of marketing experience, ideally in digital marketing, education, media or a related sector
• A track record of running social media campaigns, including paid promotion on Meta and TikTok
• Strong copywriting skills, with the ability to tell a compelling story backed by data
• Confidence with analytics and reporting tools such as Meta Business Suite, Google Analytics or similar
• Excellent written and spoken English; Luganda or another local language is an advantage
• Genuine interest in education and willingness to travel to partner schools across Uganda as required

What we offer

• Hands-on campaigns that directly influence how families choose schools
• A small, fast-moving team with real ownership and room to grow
• Competitive salary, performance incentives, medical insurance, NSSF contributions, paid annual leave and support for professional development