SEO/SEM Specialist – Drive Organic Traffic & Paid Campaigns

About the role

We are seeking a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. The role will shape content strategy, optimise site architecture, and manage PPC campaigns to boost visibility and ROI.

Key responsibilities

• Conduct keyword research, expand and optimise target terms to increase organic traffic.
• Optimise website content, meta tags, landing pages and site structure for SEO and user experience.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and work with developers to implement fixes.
• Plan, launch and optimise paid search campaigns on Google Ads and Bing Ads, monitoring cost‑per‑acquisition and ROI.
• Develop and execute link‑building strategies to improve domain authority.
• Track, report and analyse performance metrics using GA4, Google Search Console and other tools.
• Research competitor advertising, keyword tactics and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors and AI‑driven trends.
• Reliable internet connection with backup power to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML, CSS, JavaScript (basic knowledge)