Head of Expansion Sales

About the role

The Head of Expansion Sales leads the development and execution of strategic market expansion plans, identifying new opportunities and shaping entry strategies to drive growth.

Key responsibilities

• Develop and execute strategic plans for market expansion, including market research, competitive analysis, and entry strategies.
• Identify and prioritize target markets based on size, growth potential, and alignment with company objectives.
• Design and implement market entry plans covering segmentation, customer profiling, distribution, pricing, and promotion.
• Establish and maintain relationships with government agencies, industry associations, distributors, suppliers, and strategic partners.
• Collaborate with cross‑functional teams such as sales, product development, operations, and finance to ensure coordinated expansion efforts.
• Manage expansion budgets, allocate resources, and track expenses for cost‑effective execution.
• Monitor performance metrics, report progress to senior management, and adjust plans as needed.
• Identify and mitigate risks related to regulatory compliance, operational constraints, and competitive threats.