Digital/Social Media Manager

About the role

We are looking for a Digital/Social Media Manager to lead our online presence across multiple platforms. The role will be based in Kampala and will support SMARTEC ELECTRONICS LTD’s retail and FMCG brands by creating engaging content and driving paid campaigns.

Key responsibilities

• Develop monthly content calendars for Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Set up, optimise and report on Meta and Google advertising campaigns targeting Ugandan consumers.
• Manage community interactions, including comments, direct messages and WhatsApp inquiries about product pricing.
• Onboard and coordinate digital influencers, tech vloggers and brand ambassadors.
• Update website banners, seasonal pricing and stock information.
• Track website traffic, click‑through rates and conversion metrics to refine ad spend.

Required profile

• Mid‑level experience with at least 36 months in digital or social media management.
• Proven ability to create and execute content strategies for multiple social platforms.
• Experience handling paid media on Meta and Google platforms.

Required skills

• Facebook, Instagram, TikTok, LinkedIn, YouTube
• Meta Ads Manager
• Google Ads
• Website content management (CMS)
• Web analytics (e.g., Google Analytics)