Marketing Manager – Mobile Food Marketplace

About the role

The Marketing Manager is a contract position based in Kampala with a hybrid work arrangement. You will plan and execute marketing campaigns that promote Yookatale’s mobile food market, drive user acquisition and boost engagement among household and commercial clients.

Key responsibilities

• Develop and implement marketing strategies and campaigns across digital channels.
• Create, review and optimise content for social media, website and email/mobile platforms.
• Manage social media accounts and online advertising, including SEO/SEM basics.
• Coordinate promotions with food vendors and strategic partners.
• Track campaign performance using data and analytics, preparing regular performance reports.
• Collaborate with product, operations and customer support teams to ensure consistent messaging.
• Conduct market research to identify trends, customer insights and competitive opportunities.
• Manage marketing budgets and recommend improvements to maximise reach and impact.

Required profile

• Proven experience in marketing strategy, campaign planning and brand positioning, preferably in technology, food or marketplace platforms.
• Strong digital marketing background with expertise in social media, online advertising, SEO/SEM and email/mobile marketing.
• Excellent copywriting, content creation and communication skills.
• Ability to use data and analytics tools to interpret metrics and drive actionable improvements.
• Demonstrated stakeholder management, partnership development and cross‑functional collaboration.
• Solid organisational and project‑management abilities.
• Familiarity with the Ugandan market and an interest in food systems or social impact.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent practical experience.

Required skills

• Social media management
• Online advertising
• SEO/SEM basics
• Email and mobile marketing
• Content creation
• Copywriting
• Data analytics tools