Head of Growth, Brand & Product Marketing (Mobile Dating)

About the role

You will shape the product, build the brand and drive the market launch of a new mobile dating app. Working closely with founders and developers, you will turn research and data into product and marketing decisions, and execute hands‑on across content, partnerships and automation.

Key responsibilities

• Research user needs, competitors and market opportunities to define value proposition and influence roadmap.
• Improve onboarding, activation, engagement, retention and monetisation through experiments and feature briefs.
• Develop brand positioning, messaging, visual direction and ensure consistent identity across app and channels.
• Plan and execute pre‑launch, launch and growth campaigns across social, video, paid and influencer channels.
• Create and publish content (websites, landing pages, social posts, ads, YouTube long‑form, Shorts).
• Build AI‑driven content pipelines and n8n workflows to automate research, scripting, production and reporting.
• Identify, negotiate and manage influencer and partnership collaborations, measuring results.
• Run acquisition and lifecycle experiments, linking marketing activity to activation, retention and revenue outcomes.

Required profile

• Hands‑on experience launching consumer mobile apps that have reached six‑ to eight‑figure download totals.
• Proven impact on product decisions through user research, feature definition and experimentation.
• Strong brand‑building ability with a track record of consistent visual and messaging execution.
• Exceptional practical AI skills for research, writing, design, image and video generation.
• Ability to produce marketing content across multiple formats independently.
• Experience with influencer marketing, creator collaborations and partnership development.

Required skills

• n8n or comparable automation platforms
• APIs, webhooks and integration workflows
• AI tools for content creation (text, image, video)
• Video production and editing tools
• Social media advertising and analytics platforms

What we offer

• Central role in shaping product, brand and market launch of a new dating app.
• Broad responsibility across creative work, product decisions, marketing and growth.
• Opportunity to build systems and workflows from the ground up.
• Potential to lead and grow a team as the business scales.