Sales & Marketing Manager – Seed Business

About the role

BRAC Enterprise Uganda Limited (BSBE) is looking for a Sales & Marketing Manager to lead its seed business at the BRAC Uganda Regional Office / Seed Processing Plant in Nakaseke. The role provides strategic and commercial leadership, driving market share expansion and revenue growth, and acts as the bridge between market demand and operational planning.

Key responsibilities

• Sales and revenue growth: develop annual and seasonal sales plans, set targets and track performance at Territory Sales Officer level, manage pricing and margins, find new markets and strengthen dealer and key account relationships.
• Distribution and channel development: design and pilot diversified channels beyond agro-dealers, test bundled input and advisory models, and work with the BRAC NGO and microfinance partners to expand last-mile reach.
• Marketing and farmer engagement: run a marketing and communication strategy, hold demonstrations and field days, manage agro-dealer branding and set up customer feedback systems.
• Commercial planning and reporting: align sales forecasting with production, report on product mix, regional performance, conversion rates and stock velocity, and manage the sales cycle in Odoo with full data accuracy.
• Team leadership: coach Territory Sales Officers, set individual targets, run training on product knowledge and negotiation, and implement safeguarding policies and reporting procedures.

Required profile

• Bachelor's or Master's degree in Agribusiness, Marketing, Business Administration or a related field.
• Minimum 5 years of commercial experience in agricultural inputs, FMCG or the seed sector, with at least 2 years in a management or supervisory role.
• Proven track record in distribution management of indirect channels and in brand management and marketing campaigns.
• Experience building and retaining high-performing field sales teams.

Required skills

• Proficiency in Excel and Odoo for sales analysis, forecasting and invoicing.
• Working knowledge of CRM/ERP systems for pipeline management.
• Ability to spot market trends and understand dealer economics.