Sales Supervisor - FMCG

About the role

The Sales Supervisor oversees and coordinates the sales team to achieve sales targets, drive revenue growth and expand market share. The role covers sales strategy, field sales supervision, route-to-market operations, performance monitoring, new business opportunities and customer relationship management, working closely with management to improve sales productivity.

Key responsibilities

• Sales management: track sales daily and weekly, report sales daily, identify issues and act on them promptly
• Sales force management: set individual targets for reps, follow up performance daily, visit reps weekly to coach them, evaluate monthly performance against KPIs and follow up on improvements
• Order booking with key customers: plan sales, follow up orders and deliveries, and run incentive schemes for key customers
• Trade activations: plan and implement tactical promos, brief teams, follow up implementation and evaluate activities and promo reconciliations
• Route-to-market excellence: ensure accurate customer data in systems, put customers on the right route with the right visit frequency, maintain records and submit reports on attendance, productivity and issues

Required profile

• Bachelor's degree from a recognised university or equivalent
• FMCG background, specifically foods and beverages, with at least 5 years of experience in the sector
• Mixed experience handling customers in modern trade and general trade
• At least 2 years as a team supervisor in a previous role
• Valid driving licence

Required skills

• Strong selling and communication skills, good at interacting with customers and colleagues
• Analytical thinking: planning, analysing sales trends and projecting short-term sales numbers
• Execution and follow-up, and reporting skills
• Proficiency in Excel and PowerPoint