Country Sales Manager

About the role

The Country Sales Manager is the primary commercial leader for Uganda, responsible for driving market growth, managing the full customer lifecycle and overseeing sales, account management and support functions. Reporting to the Head of Commercialization, the role acts as a one‑person general manager for all commercial activities in the country.

Key responsibilities

• Drive new business development, acquire new schools and develop country‑specific sales strategies.
• Lead high‑stakes negotiations with large school networks, government bodies, telecom partners and other strategic partners.
• Manage account retention, churn prevention and upselling to achieve ≥97% retention and >100% net revenue retention.
• Oversee customer support operations, ensuring fast response times, high first‑contact resolution and ≥85% support satisfaction.
• Lead and develop the local team across sales, account management and support, monitor KPIs and report performance.
• Ensure regulatory compliance with Ugandan education laws, data protection, tax obligations and contract management.
• Maintain external relationships with auditors, banks, mobile money providers and government agencies.

Required profile

• Bachelor's degree in Business Administration, Marketing, IT, Education or related field; MBA or postgraduate qualification is a plus.
• 5–8 years of progressive sales experience, including at least 3 years in a leadership or management role.
• Proven track record selling enterprise software, SaaS, ERP or learning management systems to educational institutions.
• Strong commercial acumen, ability to develop go‑to‑market strategies and manage a full customer lifecycle.