Senior Sales Manager – General Trade

About the role

We are a leading textile manufacturer looking for an experienced, aggressive, and results‑driven Senior Sales Manager to head our General Trade sales operations across Uganda. You will be responsible for driving revenue growth, expanding market coverage, and managing a network of distributors and wholesalers.

Key responsibilities

• Achieve an annual sales revenue target of UGX 30 billion.
• Develop and implement General Trade sales strategies aligned with company objectives.
• Recruit, train, and manage distributors and wholesalers to maximize product penetration.
• Identify new business opportunities and drive secondary sales.
• Monitor market trends, competitor activities, and sales performance.
• Prepare accurate sales forecasts and performance reports.

Required profile

• Bachelor’s degree in Business, Marketing, Commerce or a related field.
• 8–12 years of sales experience, with at least 5 years managing General Trade channels.
• Proven track record of managing distributor networks and delivering annual sales revenues exceeding UGX 20 billion.
• Strong business development, negotiation, leadership and commercial management capabilities.

Required skills